Featured Work
A selection of projects combining design, motion, and original photography.
Golden Crust
Brand Identity & Campaign Design
A modern sourdough bagel brand blending New York tradition with artisan fermentation and contemporary café culture.
Color Palette
Elements
Logo created in Procreate
Golden Crust is designed for a fast-paced New York audience of young professionals, commuters, and tourists seeking high-quality, convenient breakfast options. In a saturated bagel market, the concept identifies an opportunity to stand out through product quality, brand experience, and modern positioning.
The strategy centers on elevating a familiar staple by introducing sourdough fermentation as both a functional and experiential advantage. This approach aligns with growing interest in artisan foods, health-conscious choices, and ingredient transparency.
Rather than competing through volume, the brand emphasizes simplicity, consistency, and strong visual identity, supported by social media-driven growth and strategic partnerships.
Role: Visual and Graphics Designer
Tools: Adobe Photoshop, Adobe InDesign, Procreate
The visual identity for Golden Crust reflects warmth, craftsmanship, and modern simplicity, inspired by the organic nature of sourdough and handmade bread. The system balances clean, structured design with subtle, tactile influences.
A warm neutral palette paired with rich golden tones evokes freshness and quality, while bold, modern typography ensures clarity and readability across fast-paced environments. Graphic elements draw from circular forms and soft textures, creating a cohesive system that extends across packaging, signage, and digital applications while keeping the product as the focal point.
Editorial Design
Sip Into Summer – National Margarita Day Campaign
A social-first campaign concept developed to promote National Margarita Day for a fictional bar and restaurant, The Citrus Social. Targeting audiences in their twenties and thirties, the campaign centers on vibrant, experience-driven visuals that highlight social connection and celebratory moments.
In response to shifting consumer habits around alcohol consumption, the campaign repositions the holiday as a shared, lifestyle-focused event. Promotions such as group drink specials informed the visual direction, encouraging engagement through collective experiences rather than individual consumption.
Color Palette
Elements
The design system combines bold typography, citrus-inspired color palettes, and dynamic compositions to create a cohesive identity across digital platforms. Photography was integrated with graphic design and motion to produce a series of Instagram-ready assets, blending authenticity with high-impact visuals.
Motion elements—including animated type and fluid transitions—extend the
campaign into a more immersive, engaging experience across social media.
Role: Visual and Motion Graphics Designer
Tools: Adobe Photoshop, Adobe After Effects, Photography
What I specialize in:
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Graphic Design
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Motion Graphics
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Branding & Visual Identity
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Social Media Content Design
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Photography & Visual Content
Photography & Visual Content
Photography plays a key role in my design process. I create original imagery that supports branding, campaigns, and digital content—allowing for more cohesive and intentional visual storytelling.
