Featured Work
A selection of projects combining design, motion, and original photography.
"After Hours"
L'Eclipse Campaign
Intro
A motion-led campaign reimagining the luxury nightlife experience through the lens of cinematic noir. "After Hours" moves away from traditional holiday tropes, instead using atmospheric animation, grainy textures, and high-contrast visuals to evoke a sense of late-night mystery and curated exclusivity. It is a visual invitation to a world that only exists between midnight and sunrise.
Strategy
Nightlife advertising often relies on high-energy chaos; "After Hours" succeeds by doing the opposite. The strategy centers on "sensory tension"—using dark editorial typography and fluid, low-tempo motion to create a feeling of prestige. By focusing on mood over information, the campaign targets a sophisticated audience seeking a refined, social-first alternative to the standard seasonal event.
Color Palette
Elements
Visual Identity
The system is built on a foundation of "Cinematic Static." By layering original photography with textured gradients and dark, serif-driven layouts, the identity feels both timeless and digital-native. The motion language—characterized by rhythmic pulses and elegant transitions—transforms static brand elements into an immersive digital environment that mirrors the pulse of an upscale lounge.
The Concept:
L'Éclipse is a "ghost" lounge—an ultra-exclusive, subterranean bar located in a historical district of NYC’s West Village that remains closed 364 days a year. It only opens its doors on Halloween night for a 12-hour period known as "The After Hours."
From PSD to AE Motion:
The transition from Photoshop to After Effects focused on "Atmospheric Realism." By combining CC Rain and Advanced Lighting, I established a moody, high-contrast environment. I engineered the fluid elements using particle systems and smoke simulations (Vector Blur & Fractal Noise) to mirror the campaign's dark, "After Hours" energy. The typography was treated as a physical object within the space, using CC Glass to create a refractive, premium finish.
Role: Visual and Motion Graphics Designer
Tools: Adobe Photoshop, Adobe After Effects
Logo created in Procreate
Golden Crust
Brand Identity, Packaging, Digital
A modern sourdough bagel brand blending New York tradition with artisan fermentation and contemporary café culture.
Color Palette
Elements
Golden Crust is designed for a fast-paced New York audience of young professionals, commuters, and tourists seeking high-quality, convenient breakfast options. In a saturated bagel market, the concept identifies an opportunity to stand out through product quality, brand experience, and modern positioning.
The strategy centers on elevating a familiar staple by introducing sourdough fermentation as both a functional and experiential advantage. This approach aligns with growing interest in artisan foods, health-conscious choices, and ingredient transparency.
Rather than competing through volume, the brand emphasizes simplicity, consistency, and strong visual identity, supported by social media-driven growth and strategic partnerships.
The visual identity for Golden Crust reflects warmth, craftsmanship, and modern simplicity, inspired by the organic nature of sourdough and handmade bread. The system balances clean, structured design with subtle, tactile influences.
A warm neutral palette paired with rich golden tones evokes freshness and quality, while bold, modern typography ensures clarity and readability across fast-paced environments. Graphic elements draw from circular forms and soft textures, creating a cohesive system that extends across packaging, signage, and digital applications while keeping the product as the focal point.
Role: Visual and Graphics Designer
Tools: Adobe Photoshop, Adobe InDesign, Procreate
Editorial Design
Color Palette
Sip Into Summer – National Margarita Day Campaign
Brand System, Social Design, Motion
A social-first campaign concept developed to promote National Margarita Day for a fictional bar and restaurant, The Citrus Social. Targeting audiences in their twenties and thirties, the campaign centers on vibrant, experience-driven visuals that highlight social connection and celebratory moments.
In response to shifting consumer habits around alcohol consumption, the campaign repositions the holiday as a shared, lifestyle-focused event. Promotions such as group drink specials informed the visual direction, encouraging engagement through collective experiences rather than individual consumption.
Color Palette
Elements
The design system combines bold typography, citrus-inspired color palettes, and dynamic compositions to create a cohesive identity across digital platforms. Photography was integrated with graphic design and motion to produce a series of Instagram-ready assets, blending authenticity with high-impact visuals.
Motion elements—including animated type and fluid transitions—extend the
campaign into a more immersive, engaging experience across social media.
Motion Graphics
Social Media & Event Visuals
Role: Visual and Motion Graphics Designer
Tools: Adobe Photoshop, Adobe After Effects, Photography
The Seasoned Table Editorial Campaign
Editorial Brand System, Print Design
A cohesive visual identity system designed for a Hamptons-inspired dining experience, spanning print and digital applications.
Color Palette
Social Media & Event Visuals
Motion Graphics
Role: Visual and Motion Graphics Designer
Tools: Adobe Photoshop, Adobe After Effects, Photography
What I do:
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Visual Design: Brand systems, campaign visuals, and digital design
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Motion Graphics: Short-form video, social content, and motion graphics
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Art Direction: Concept development, visual storytelling, and image direction
Photography & Visual Content
Photography plays a key role in my design process. I create original imagery that supports branding, campaigns, and digital content—allowing for more cohesive and intentional visual storytelling.
