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Estefania Cruz

Portfolio

I'm a visual designer and motion graphics designer based in New York, building brand identities, campaigns, and motion-driven content across Photoshop, After Effects, and InDesign. My work spans branding, digital design, editorial systems, and original photography. A background in culinary arts shapes how I approach color, composition, and storytelling. You'll see that influence throughout the case studies below.

Golden Crust Exterior Building Sign.png

01 — Visual Design

Brand identity · Campaigns · Digital · Editorial

Bus Stop - After Hours Ad.png

Motion design · Social & digital · Broadcast & editorial · Cinematic storytelling

03 — Photography

Brand · Product · Editorial · Lifestyle

04 — Culinary

Recipe development · Food styling · Culinary storytelling

Golden Crust

01 — Visual Design

Coffee Cup in Hand.png

Storefront Window Exterior.png

A brand identity built around the craft and character of New York bagel culture. The system brings together bold typography, organic forms, and tactile details across packaging, signage, and digital applications.

02 — Motion

Bus Stop - After Hours Ad.png

An event identity designed around exclusivity, nightlife, and anticipation. The system combines bold typography, saturated color, layered imagery, and motion to create a cohesive experience across social and digital content.

03 — Photography

Photography is an extension of my visual design practice, giving me another way to explore composition, storytelling, and visual atmosphere. My work spans food, lifestyle, portraiture, and editorial imagery, with an emphasis on creating images that feel intentional and expressive.

TRAVEL & LIFESTYLE Gallery

PRODUCT PHOTOGRAPHY Gallery

Menu Main Trout Dish

Menu Dessert, Blueberry Lemon Cake

04 — Culinary

My culinary work explores the relationship between food, presentation, and storytelling. Alongside recipe development, I work with food styling, composition, and visual presentation to create experiences that engage both the eye and the palate.

Menu Appetizer

Recipe Written in Journal

Menu Mockup

From Ingredient List to Final Dish

The: Brainstorm: Exploring ingredients, combinations, and visual direction before translating the initial ideas into a finished dish.

Culinary Gallery

Culinary Arts through my lens

Ribeye with Chimichurri and Shoestring Friens

Ribeye with Chimichurri and Shoestring Fries

Eggs Benedict with Greens on Milk Buns

Lasagna Bolognese with Creamy Bechamel

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